FMCG by Greg Thain & John Bradley

Author:Greg Thain & John Bradley [Thain, Greg & Bradley, John]
Language: eng
Format: epub
ISBN: 9781622876488
Publisher: First Edition Design Publishing, Inc.
Published: 2014-10-25T16:00:00+00:00

The company’s dermatology joint venture with Nestlé was managed independently from these four main groups but benefited from access to the L’Oréal research function (which supports all the divisions). Subsequent acquisitions slotted into whichever division represented its core business until 2006. Then the newly acquired Body Shop was set up as a fifth division, due to its unique distribution arrangement of company-owned and franchised stores. By 2009, Kérastase had been added to Professional Products; Yves Saint Laurent and Diesel to Luxury Products, and Innéov and Skinceuticals to Active Cosmetics.

While product development and branding was mostly the domain of the divisions, sales, distribution, local marketing and some local product development was managed along geographical lines: Western Europe; North America; Rest of World, which subdivided into Asia; Latin America, Eastern Europe and Other.

Perhaps the most significant structural change occurred in 2004. The Gasparal Holding Company, which had been set up to facilitate the selling of family shares to Nestlé, was merged with L’Oréal to create a more normalised shareholding arrangement. Previously, the Gasparal principals held most of the voting rights. Nestlé’s 49% stake in Gasparal became a 26.4% direct holding in L’Oréal, with Liliane Bettencourt, now aged 82, taking 27.5%. As a takeover had been impossible under the previous arrangements, each party agreed not to increase their shareholdings in L’Oréal during the lifetime of Mdme Bettencourt (still a sprightly 90-year-old at the time of writing.) The deal also cancelled a previous arrangement that gave Nestlé first call on any shares Liliane wanted to sell.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.